background / challenge

X-Top Model Search was an international model search project that took place in Malaysia, Indonesia and China.

  • A brand image that projects: discover the X-Factor in you – women are stronger than you think.
  • Is not just a compilation of fashion show, but a brand that holds everything together.

solutions / results

  • Developed a whole new brand identity for X-Top Model.
  • Managed PR events’ activities held in different cities throughout South-East Asia.
  • Competitions were documented and broadcasted throughout South-East Asia.
  • Collaboration with big brands like Thomas Sabo, Philip Morris, Subaru, Carlsberg, etc.
Xtop-mood3
Xtop-panel
Xtop-panel2
Xtop2011_nude
Xtop2011_elite
Xtop2011 ModelPost
Xtop-CIS2
Xtop-CIS
Xtop-mansion
Xtop-mood
Xtop-mood2
X-Model-0518-1-2tone
X-Model-1436-1-2tone
X-Model-0487-1-2tone
XTop_Subaru_8707
XTop_Subaru_8777
XTop_Subaru_8633

Xtop Preview party

X4
X3
Xtop2011-PrePartyx
Xtop2011-PreParty11_b

Xtop Final Fashion show

XTopModel_Finale_Batch01-1
XTopModel_Finale_Batch01-8
XTopModel_Finale_Batch01-10
judges
xtop-finalist

Xtop Press Launch

Xtop-prsscon

Xtop Casting

xtop-casting
xtop-casting3
xtop-casting4
xtop-casting5
xtop-casting2

Xtop Sponsorship Activities

xtop-Sponsorship
Xtop2011_Sponsorship
Xtop2011_nude
Xtop2011_elite