background / challenge

  • A businessman from China wanted to start soya bean business in Malaysia.
  • Needed to create a new market, price point & brand positioning for its product to stand out from our local market.
  • Create a creative brand strategy.
  • Create a brand that people can trust.
  • Expand its retails & OEM business

solutions / results

  • Created full set of brand collaterals and marketing tools.
  • Proposed soya bean curd, soya snack with various flavours, etc.
  • Managed distribution, logistic & manpower throughout peninsular Malaysia with profit sharing.
  • From home & office delivery, we managed to get into Tesco full filling 42 outlets nationwide.
  • Sales increased by 10 times from original business method within a year.

Soya boss - Marketing ; Tesco

Soya boss - Take Away