background / challenge
- A businessman from China wanted to start soya bean business in Malaysia.
- Needed to create a new market, price point & brand positioning for its product to stand out from our local market.
- Create a creative brand strategy.
- Create a brand that people can trust.
- Expand its retails & OEM business
solutions / results
- Created full set of brand collaterals and marketing tools.
- Proposed soya bean curd, soya snack with various flavours, etc.
- Managed distribution, logistic & manpower throughout peninsular Malaysia with profit sharing.
- From home & office delivery, we managed to get into Tesco full filling 42 outlets nationwide.
- Sales increased by 10 times from original business method within a year.
Soya boss - Marketing ; Tesco
Soya boss - Take Away