background / challenge
- A unique property project at Sungai Long located in between projects by two established developers.
- Our challenge is to create a unique brand positioning for the project to stand out from its competitors.
- The project is built on a small hill that is 20 feet above the other two competitors.
solutions / results
- Leveraging on the 20 feet height above the surrounding land feature, we created a brand strategy based on the sun.
- Brand image and marketing ideas were based on brand concept.
- Potential buyers tend to remember this brand better than others around that area
- Advertising, PR & events, show unit design & setup for launching.
Sunville - Brochure design
Sunville - Showroom & Launching