background / challenge

  • A unique property project at Sungai Long located in between projects by two established developers.
  • Our challenge is to create a unique brand positioning for the project to stand out from its competitors.
  • The project is built on a small hill that is 20 feet above the other two competitors.

solutions / results

  • Leveraging on the 20 feet height above the surrounding land feature, we created a brand strategy based on the sun.
  • Brand image and marketing ideas were based on brand concept.
  • Potential buyers tend to remember this brand better than others around that area
  • Advertising, PR & events, show unit design & setup for launching.

Sunville - Brochure design

Sunville - Showroom & Launching