- Unicef’s two-month initiative to create awareness about child protection with a rallying call to action: ‘Raise your hand. Stop child abuse now!’
- Aimed to unite 100,000 Malaysians in time for the finale on Human Rights Day in December.
U
Unicef
background / challenge
solutions / results
- Achieved target of 100,000 Malaysians supporting this programme
- Media tie-ups
- PR & Media coverage
- Event management
- Advertising & Promotions








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