background / challenge

  • Unicef’s  two-month initiative to create awareness about child protection with a rallying call to action: ‘Raise your hand. Stop child abuse now!’
  • Aimed to unite 100,000 Malaysians in time for the finale on Human Rights Day in December.

solutions / results

  • Achieved target of 100,000 Malaysians supporting this programme
  • Media tie-ups
  • PR & Media coverage
  • Event management
  • Advertising & Promotions

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