background / challenge

X-Top Model Search was an international model search project that took place in Malaysia, Indonesia and China.

  • A brand image that projects: discover the X-Factor in you – women are stronger than you think.
  • Is not just a compilation of fashion show, but a brand that holds everything together.

solutions / results

  • Developed a whole new brand identity for X-Top Model.
  • Managed PR events’ activities held in different cities throughout South-East Asia.
  • Competitions were documented and broadcasted throughout South-East Asia.
  • Collaboration with big brands like Thomas Sabo, Philip Morris, Subaru, Carlsberg, etc.

Xtop Preview party

Xtop Final Fashion show

Xtop Press Launch

Xtop Casting

Xtop Sponsorship Activities