background / challenge
X-Top Model Search was an international model search project that took place in Malaysia, Indonesia and China.
- A brand image that projects: discover the X-Factor in you – women are stronger than you think.
- Is not just a compilation of fashion show, but a brand that holds everything together.
solutions / results
- Developed a whole new brand identity for X-Top Model.
- Managed PR events’ activities held in different cities throughout South-East Asia.
- Competitions were documented and broadcasted throughout South-East Asia.
- Collaboration with big brands like Thomas Sabo, Philip Morris, Subaru, Carlsberg, etc.
Xtop Sponsorship Activities